Mystery Shop

Are you looking to elevate your cellar door experience?


FREE Mystery Shop Opportunity for Wineries!


Wine Tourism Australia is offering twelve FREE mystery shops at cellar doors across McLaren Vale, the Adelaide Hills and Clare Valley to gauge performance and identify areas for improvement. Our experienced team will provide detailed feedback and recommendations to enhance customer satisfaction and boost sales in the form of a mini report.

Coriole McLAren Vale   Interior of D'Arenburg Cube    Visitors Enjoying their visit to Longview Vineyards    Pomonal Estate, Grampians

Based on the recommendations we can offer specialised and tailored training to take your service and sales to the next level! Don’t miss this chance for an independent assessment of your cellar door service. Register your interest in the form below for a free mystery shop!


Not sure? Read testimonials from a couple of our happy clients below…




Client Testimonials


Libby Cupitt, Cupitt’s Estate

At Cupitt’s Estate, we pride ourselves on delivering exceptional experiences to everyone who visits us, and we have a core value of Improvement. That’s why we invited Robin Shaw to provide customer service and wine sales training to our front-of-house and cellar door team. Robin’s approach was knowledgeable and engaging and brought tangible results that we could see immediately. From the outset, Robin took the time to understand our unique business needs. She observed our staff’s interactions with customers firsthand, allowing her to tailor a training program perfectly suited to our specific challenges and opportunities. This bespoke approach was incredibly valuable; it was clear that Robin’s strategies were not ‘one size fits all.’


Corina Wright, Oliver’s Taranga

‘Making sure that our visitor experience is of the highest quality at our cellar door is paramount for us. Robin is the key figure in helping us understand what visitors are looking for at every level by regularly conducting staff training to make sure our team not only meets, but exceeds, our visitors expectations – and results in more sales for us!’


Nicole Hodgson, Tourism & Events Manager, Seppeltsfield

“Working with Robin from Wine Tourism Australia on our study trip to South Africa, in particular Franschhoek, provided us with tangible outcomes in our final design for the new cellar door and destination restaurant at Seppeltsfield Winery. I would highly recommend Robin’s services, her expertise in the Wine Tourism Industry is invaluable!”