We’re all about helping wineries sell more wine, to more people, more often, through the development and promotion of extraordinary visitor experiences.


Wine Industry & Tourism Workshops
Tailored Training & Coaching
Keynote Speaking
Worldwide Study Tours



We deliver a suite of integrated business development and marketing services for wineries, tourism operators and regions through tailored workshops, face-to-face and online training and individual coaching.

Visitor Engagement

It costs five times as much to obtain a new customer as it does to retain one.  We create products and experiences that exceed visitor expectations and build brand loyalty.

Strategic Planning

We work with family businesses, industry/government organisations and regional associations to develop and implement strategic marketing, brand and tourism plans.

Direct To Consumer Sales

DTC provides the best opportunity to acquire long-term customers.  Our effective relationship selling strategies will increase conversion rates, cellar door and online sales.

Facility Design

Your facilities should match the quality of your experience and effectively represent your brand.  We help to create the infrastructure to underpin memorable experiences.

Branding and Storytelling

Our team members are experts in identifying and crafting compelling brand stories that communicate your unique value proposition.

Digital, Marketing and Content Creation

Maximise your marketing opportunities by enlisting the services of our expert media team.  We produce bragworthy videos and can curate digital content that gets noticed



Wine Tourism Australia’s inspirational wine and food tourism study tours visit some of the world’s best wine regions and focus on properties which offer exceptional visitor experiences.  Our 2020 program to the magnificent Cape Winelands of South Africa has been postponed to early 2021 (TBC).  If you’re an industry professional looking to learn how to create compelling visitor experiences, we’d love you to join us on tour.  Email us for updates and detailed information.


Wine Tourism Australia has access to people and places which aren’t on any commercial itinerary. If you’re looking for a personalised food and wine travel experience that immerses you in the destination and introduces you to the people and provenance of the region, then look no further.



  • DATELINE:  Friday, March 20, 2020   What do you need to know if your winery business is grappling for stability on a rapidly-changing Covid-19 landscape?  As we work with our clients to navigate the maze, we’re noticing some common misconceptions and concerning misinformation being bandied...


Lars Focke specialises in capturing patterns and turning them into ethereal beauty. Lars Focke specialises in capturing.

  • Mastering Outbound Phone Sales  CURRENTLY ACCEPTING REGISTRATIONS OF INTEREST FOR OCTOBER 2020!  (Phone or email us to register for course updates) A

  • Direct to Consumer Marketing Essentials for Australian Wine, Spirit, Beer & Cider Producers  NEW SESSIONS COMMENCING SOON!  – Call or email

  • Are you preparing to launch a wine club or loyalty program? Discover best practice methods of collecting information from first time visitors, develop