It costs five times as much to obtain a new customer as it does to retain one. We create products and experiences that exceed visitor expectations and build brand loyalty.
We work with family businesses, industry/government organisations and regional associations to develop and implement strategic marketing, brand and tourism plans.
DTC provides the best opportunity to acquire long-term customers. Our effective relationship selling strategies will increase conversion rates, cellar door and online sales.
Your facilities should match the quality of your experience and effectively represent your brand. We help to create the infrastructure to underpin memorable experiences.
Our team members are experts in identifying and crafting compelling brand stories that communicate your unique value proposition.
Maximise your marketing opportunities by enlisting the services of our expert media team. We produce bragworthy videos and can curate digital content that gets noticed
Wine Tourism Australia’s inspirational wine and food tourism study tours visit some of the world’s best wine regions and focus on properties which offer exceptional visitor experiences. Our 2020 program to the magnificent Cape Winelands of South Africa has been postponed to early 2021 (TBC). If you’re an industry professional looking to learn how to create compelling visitor experiences, we’d love you to join us on tour. Email us for updates and detailed information.
Wine Tourism Australia has access to people and places which aren’t on any commercial itinerary. If you’re looking for a personalised food and wine travel experience that immerses you in the destination and introduces you to the people and provenance of the region, then look no further.
DATELINE: Friday, March 20, 2020 What do you need to know if your winery business is grappling for stability on a rapidly-changing Covid-19 landscape? As we work with our clients to navigate the maze, we’re noticing some common misconceptions and concerning misinformation being bandied...
Mastering Outbound Phone Sales CURRENTLY ACCEPTING REGISTRATIONS OF INTEREST FOR OCTOBER 2020! (Phone or email us to register for course updates) A
Direct to Consumer Marketing Essentials for Australian Wine, Spirit, Beer & Cider Producers NEW SESSIONS COMMENCING SOON! – Call or email
Are you preparing to launch a wine club or loyalty program? Discover best practice methods of collecting information from first time visitors, develop
"Working with Robin from Wine Tourism Australia on our study trip to South Africa, in particular Franschhoek, provided us with tangible outcomes in our final design for the new cellar door and destination restaurant at Seppeltsfield Winery. I would highly recommend Robin’s services, her expertise in the Wine Tourism Industry is invaluable!"
“The workshop delivered by Robin Shaw to the Coonawarra Wine Region in July 2017 was a huge success, and the wine companies that I work with are still talking about it months later! Robin structured a tailored, one-day workshop which addressed the critical issue of Direct to Consumer Marketing, and focussed on the key subjects of attracting and retaining customers in an increasingly competitive market. Her impressive experience in the wine industry, at both a domestic and international level, was evident in the reaction of the audience to her engaging, practical and world-class approach to creating “the experience” for the visitor, and developing long term loyalty with your customers.”
‘Making sure that our visitor experience is of the highest quality at our cellar door is paramount for us. Robin is the key figure in helping us understand what visitors are looking for at every level by regularly conducting staff training to make sure our team not only meets, but exceeds, our visitors expectations – and results in more sales for us!’