We’re all about helping wineries sell more wine, to more people, more often, through the development and promotion of extraordinary visitor experiences.


We deliver a suite of integrated business development and marketing services for wineries, tourism operators and regions through tailored workshops, face-to-face and online training and individual coaching.

Visitor Engagement

It costs five times as much to obtain a new customer as it does to retain one.  We create products and experiences that exceed visitor expectations and build brand loyalty.

Strategic Planning

We work with family businesses, industry/government organisations and regional associations to develop and implement strategic marketing, brand and tourism plans.

Direct To Consumer Sales

DTC provides the best opportunity to acquire long-term customers.  Our effective relationship selling strategies will increase conversion rates, cellar door and online sales.

Facility Design

Your facilities should match the quality of your experience and effectively represent your brand.  We help to create the infrastructure to underpin memorable experiences.

Branding and Storytelling

Our team members are experts in identifying and crafting compelling brand stories that communicate your unique value proposition.

Digital, Marketing and Content Creation

Maximise your marketing opportunities by enlisting the services of our expert media team.  We produce bragworthy videos and can curate digital content that gets noticed


Wine Industry & Tourism Workshops
Keynote Speaking
Worldwide Study Tours




Get ready to embark on an exhilarating journey with Wine Tourism Australia.  Breathtaking landscapes, exquisite wines and mouthwatering culinary delights await you on our wine tourism study tours. Our upcoming May 2024 program is all about the awe-inspiring Cape Winelands of South Africa – it’s an adventure you won’t want to miss! If you’re passionate about wine tourism and eager to master the art of crafting unforgettable visitor experiences, then this tour is tailor-made for you. Spaces are limited so don’t hesitate, shoot us an email now for all the juicy details!


Wine Tourism Australia has access to people and places which aren’t on any commercial itinerary. If you’re looking for a personalised food and wine travel experience that immerses you in the destination and introduces you to the people and provenance of the region, then look no further. Get in touch to discuss the options!


  • WORDS by FELICITY CARTER WITH ROBIN SHAW As seen in WBM   In 2004, Robin Shaw embarked on a mission to understand wine tourism. Travelling on a Winston Churchill Fellowship, her itinerary included South Africa, Champagne, Burgundy, Canada, Napa, Sonoma and New Zealand. She didn’t...


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  • Mastering Outbound Phone Sales  CURRENTLY ACCEPTING REGISTRATIONS OF INTEREST FOR OCTOBER 2020!  (Phone or email us to register for course updates) A

  • The “Mastering DTC Wine Sales 3-Part Webinar Series” is a deep dive into building effective direct sales plans and consumer engagement str

  • This 2-part webinar series provides you with essential tools and tips on how to effectively manage a membership base and create a meaningful touch-poi