Mastering DTC Wine Sales

Mastering DTC Wine Sales

The “Mastering DTC Wine Sales 3-Part Webinar Series” is a deep dive into building effective direct sales plans and consumer engagement strategies delivered by two international experts, Robin Shaw (Wine Tourism Australia) and Sandra Hess (DTC Wine Workshops),  each of whom are specialists in wine tourism and customer engagement strategies. Each 90-minute web training is packed with best practices, case studies and practical applications. Attendees will learn how to develop the ideal blends of talent, tools and technology to grow direct sales and customer databases.


In addition to the live webinar, participants will be provided with access to checklists, workbooks and a private 30 minute consultation.


Part 1: Planning for Direct Wine Sales Success 
Topics covered include:

  • Creating the winning formula – ideal blends of technology and processes
  • Staff selection and training
  • Leveraging data and key insights to build an effective strategy
  • The fundamentals of e-commerce
  • Developing alliances and referral partnerships
  • How to measure success

Part 2: Customer Engagement Strategies 
Topics covered include:

  • Pre-qualification tools and techniques
  • Direct to consumer marketing essentials
  • Designing and delivering engaging visitor experiences
  • Developing the top 3 workflows to retain and re-engage members
  • Staying connected between visits by activating customer touch points

Part 3: Member Management & Customer Retention 
Topics covered include:

  • How to segment members effectively
  • Catering to top lifetime value members
  • Account management setup and execution
  • Creating and leveraging surveys to better serve and retain
  • Creating brand ambassadors for life


Register your interest in an upcoming webinar by contacting Robin at


Here’s what others have said about the program:

“The workshop provided lots of practical examples and ideas that we could easily implement. A valuable investment for the time-poor wine marketer”.
Fiona Weller, Moores Hill Wine, TAS – May 2018

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