Author: WTA

Are you preparing to launch a wine club or loyalty program? Discover best practice methods of collecting information from first time visitors, developing a consumer-centric database, maintaining and managing data and the key steps to launching a membership program.  Key questions covered in this 2-hour...

This 2-part webinar series provides you with essential tools and tips on how to effectively manage a membership base and create a meaningful touch-point schedule.  Presented over 90 minutes by industry experts Robin Shaw (Wine Tourism Australia) and Sandra Hess (DTC Wine Workshops), key takeaways...

The "Mastering DTC Wine Sales 3-Part Webinar Series" is a deep dive into building effective direct sales plans and consumer engagement strategies delivered by two international experts, Robin Shaw (Wine Tourism Australia) and Sandra Hess (DTC Wine Workshops),  each of whom are specialists in wine...