How to Build a Wine Consumer Database

How to Build a Wine Consumer Database

Are you preparing to launch a wine club or loyalty program? Discover best practice methods of collecting information from first time visitors, developing a consumer-centric database, maintaining and managing data and the key steps to launching a membership program.  Key questions covered in this 2-hour live webinar include:


1. What consumer information does your direct to consumer team collect?

2. What are the top sources for consumer data collection?

3. What do you do with the consumer data once collected?

4. How many consumer records are required to effectively launch a membership or loyalty program?

5. Learn how to best train staff on best practices for inviting first-time customers to join the contact list.


Register your interest for ON DEMAND TRAINING by contacting Robin Shaw

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