"It was my pleasure to join the Wine Tourism Australia immersion in South African wine tourism in 2024. Organised by Robin Shaw, the tour took a group of Australian wine professionals to a wide range of South African wineries and wine regions, and put us in front of owners, winemakers and executives, who were happy to answer all of our questions. Not only that, but the accommodation was top notch. Thanks to her considerable network, we were able to go places and meet people who are normally off limits to tourists, including cult winemakers. The result was a comprehensive overview of what South Africa wineries have to offer, and how they make it happen. South Africa offers some of the best wine tourism experiences in the world, and this tour is a must-do for anybody who wants to understand hospitality — especially considering it’s a fraction of the price of other guided wine tours of this nature. I highly recommend it to wine professionals."

Felicity Carter

At Cupitt's Estate, we pride ourselves on delivering exceptional experiences to everyone who visits us, and we have a core value of Improvement. That's why we invited Robin Shaw to provide customer service and wine sales training to our front-of-house and cellar door team. Robin's approach was knowledgeable and engaging and brought tangible results that we could see immediately. From the outset, Robin took the time to understand our unique business needs. She observed our staff's interactions with customers firsthand, allowing her to tailor a training program perfectly suited to our specific challenges and opportunities. This bespoke approach was incredibly valuable; it was clear that Robin's strategies were not 'one size fits all.' Thanks to Robin, our team has gained new skills and tools that have enhanced their ability to engage with our customers and improve our service quality. The feedback from the staff has been overwhelmingly positive—they feel empowered and more confident in their roles.

- Libby Cupitt, Cupitt's Estate, New South Wales

‘Making sure that our visitor experience is of the highest quality at our cellar door is paramount for us. Robin is the key figure in helping us understand what visitors are looking for at every level by regularly conducting staff training to make sure our team not only meets, but exceeds, our visitors expectations – and results in more sales for us!’

- Corrina Wright, Oliver’s Taranga Vineyards, South Australia

“The workshop delivered by Robin Shaw to the Coonawarra Wine Region in July 2017 was a huge success, and the wine companies that I work with are still talking about it months later! Robin structured a tailored, one-day workshop which addressed the critical issue of Direct to Consumer Marketing, and focussed on the key subjects of attracting and retaining customers in an increasingly competitive market. Her impressive experience in the wine industry, at both a domestic and international level, was evident in the reaction of the audience to her engaging, practical and world-class approach to creating “the experience” for the visitor, and developing long term loyalty with your customers.”

- Brenda Callahan, Business Adviser – Business SA

"Working with Robin from Wine Tourism Australia on our study trip to South Africa, in particular Franschhoek, provided us with tangible outcomes in our final design for the new cellar door and destination restaurant at Seppeltsfield Winery. I would highly recommend Robin’s services, her expertise in the Wine Tourism Industry is invaluable!"

- Nicole Hodgson, Tourism & Events Manager, Seppeltsfield