The team at Wine Tourism Australia believes there’s no mystery to providing a world-class cellar door experience. Let them take you on a 'Magical Mystery Tour' AS PUBLISHED IN WBM NOV/DEC 2019 WORDS ROBIN SHAW AND TRACI AYRIS Mystery shopping is a well-utilized tool within the hospitality and...
Winter is the ideal time to tune up your direct-to-consumer (DTC) sales division as visitation is slower and more attention can be put on back-of-house activities. Appoint a senior team member to take ownership when conducting your annual DTC sales tune-up to ensure the job...
While the wine making team is busy producing delectable drops in the cellar, your marketing and direct sales teams can concentrate on invigorating the company’s direct-to-consumer activities. Here are 5 DTC Sales Tasks to Tackle to improve your sales. AS PUBLISHED IN WBM MAR/APR 2019 WORDS ROBIN...
WORDS by FELICITY CARTER WITH ROBIN SHAW As seen in WBM In 2004, Robin Shaw embarked on a mission to understand wine tourism. Travelling on a Winston Churchill Fellowship, her itinerary included South Africa, Champagne, Burgundy, Canada, Napa, Sonoma and New Zealand. She didn’t have high expectations...
Read these wonderful testimonials from inspired wine industry professionals! ‘I absolutely believe it when I say this was the most important trip of my wine industry career. We have only just started in our new skin (May 2019) and we are trading in the third year of...
Lights. Camera. Action. How to create remarkable wine experiences. Robin Shaw knocks them dead with kangaroo videos. As seen in WBM - Jul/Aug 2019 How does an Australian find the courage to step up to the podium at the annual Sovos Ship Compliant Wine Summit in Napa and...