Magical Mystery Shopping Tour
The team at Wine Tourism Australia believes there’s no mystery to providing a world-class cellar door experience. Let them take you on a 'Magical Mystery Tour' AS PUBLISHED IN WBM NOV/DEC 2019 WORDS ROBIN...
The Juice
Selling Direct to Consumers
Winter is the ideal time to tune up your direct-to-consumer (DTC) sales division as visitation is slower and more attention can be put on back-of-house activities. Appoint a senior team member to...
5 DTC Tasks to Tackle
While the wine making team is busy producing delectable drops in the cellar, your marketing and direct sales teams can concentrate on invigorating the company’s direct-to-consumer activities. Here are 5 DTC Sales...
What South Africa’s Wine Tourism Revolution Can Teach Us
WORDS by FELICITY CARTER WITH ROBIN SHAW As seen in WBM In 2004, Robin Shaw embarked on a mission to understand wine tourism. Travelling on a Winston Churchill Fellowship, her itinerary included South Africa,...
Testimonials – South Africa Wine Tourism Study Tour
Read these wonderful testimonials from inspired wine industry professionals! ‘I absolutely believe it when I say this was the most important trip of my wine industry career. We have only just started in our...
Down Under Goes to Hollywood
Lights. Camera. Action. How to create remarkable wine experiences. Robin Shaw knocks them dead with kangaroo videos. As seen in WBM - Jul/Aug 2019 How does an Australian find the courage to step up to...