The team at Wine Tourism Australia believes there’s no mystery to providing a world-class cellar door experience. Let them take you on a 'Magical Mystery Tour' AS PUBLISHED IN WBM NOV/DEC 2019 WORDS ROBIN SHAW AND TRACI AYRIS Mystery shopping is a well-utilized tool within the hospitality and...
Winter is the ideal time to tune up your direct-to-consumer (DTC) sales division as visitation is slower and more attention can be put on back-of-house activities. Appoint a senior team member to take ownership when conducting your annual DTC sales tune-up to ensure the job...
While the wine making team is busy producing delectable drops in the cellar, your marketing and direct sales teams can concentrate on invigorating the company’s direct-to-consumer activities. Here are 5 DTC Sales Tasks to Tackle to improve your sales. AS PUBLISHED IN WBM MAR/APR 2019 WORDS ROBIN...
Read these wonderful testimonials from inspired wine industry professionals! ‘I absolutely believe it when I say this was the most important trip of my wine industry career. We have only just started in our new skin (May 2019) and we are trading in the third year of...
ON DEMAND TRAINING Outbound Phone Sales has become one of the fastest growing and most lucrative DTC channels in 2020. As home-bound consumers have pivoted quickly to purchasing online, so too have savvy wineries committed to maintaining engagement with their loyal customers. Making outbound calls to your...
Mastering Outbound Phone Sales CURRENTLY ACCEPTING REGISTRATIONS OF INTEREST FOR OCTOBER 2020! (Phone or email us to register for course updates) A three-part series with Certificate of Competency How do you connect with customers in a meaningful way when you can’t speak to them face to face? Simply...